Announcement: Creating a bigger and better Brand Strategy online

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Piece of the action

Brands are keen to work themselves into the plot on conventional and internet TV programmes. For some there is a happy outcome, but for others it ends in tears. Jo Roberts finds out why... more

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Great under pressure

Some lucky decisions were involved in Max Raven being well placed to shine at CNN, but mostly it was perfectionism and the ability to juggle a fearsome work schedule. He talks to Ruth Mortimer... more

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Mixing oil with pitch performance

A passion for statistics is the key to making sponsorship of Euro 2008 a good fit for Castrol, argues head of European marketing Vijay Solanki... more

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Beneath the skin

Dove's campaigns using 'real' women have challenged media-manufactured perceptions of beauty, but experts warn that it could be in danger of becoming too earnest. Maeve Hosea reports... more

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