Brands must evolve fast to meet the demands of China's affluent youth. It's not just a tough market for the West to crack - Chinese brands are developing world-beating strategies, says Melinda Varley...
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Blake Chandlee, commercial director for Facebook Europe, explains how consumers are helping create a 'web within a web'...
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Will Harris, marketing director Nokia UK, explains why the days of '360˚ marketing' campaigns are over...
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Stella Artois' cultured, aspirational branding has been undermined by heavy discounting and binge-drinking concerns. How can it re-establish itself as a premium product across international markets? Maeve Hosea investigates...
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