Brand Strategy is the monthly thought-leading journal of brand management. It is a subscription title, aimed at senior client marketers and their equivalents in agencies and consultancies.
It has been leading the debate on brands and branding for over a decade and each issue features 50-60 pages of comment, opinion and analysis. The content is intentionally international in flavour, ranging the globe for key case histories, top profiles and interviews, market information and data that can help our readers to excel in their roles.
Brand Strategy spots important trends early and calls on leading marketing practitioners to explain their significance and advise on the best ways to take advantage of these trends and ensure that brands are correctly positioned. The editorial team looks for exciting and innovative case histories and aims to interview and profile the key figures in marketing.
In the Brand Papers section, industry practitioners share their theoretical thoughts on marketing developments and practices; we also carry international papers examining new markets – especially the developing markets in the Far East, Latin America and the EU accession states.
Add in a Summary of the key news events of the month, a Brand MOT that examines the health of a leading brand, Brand Stunt of the Month and Trendspotter and you have a comprehensive editorial package designed to keep our readers at the forefront of marketing awareness.
Brand Strategy Briefing
Five times a year Brand Strategy carries additional 18 page Briefing sections that examine in detail a key aspect of marketing. Topics covered include demographics – Marketing to Youth, Marketing to the Over 50s – and strategic issues – Brands as Sponsors, Turning Consumer Insight into Strategy, Brands and Experience.
Each Briefing includes several case studies showcasing best practice in the area under discussion, issue-led features and the transcript of an exclusive round-table debate featuring marketing practitioners expert in the area who debate the current issues.
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