Brand Strategy regularly carries book reviews and recommendations from readers and reviewers of books - old as well as new - that are worth reading. Just click on the links below to see reviews and recommendations that we have carried recently.
In addition, we have got together with Kogan Page to offer users of the site a discount on their wide range of business books - including a large number of marketing and branding titles. To buy online
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Nigel Salter, co-founder of brand agency Salter Baxter, finds The Momentum Effect by JC Larreche lacking in natural energy, despite some interesting research...
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FROM THE BOOKSHELF OF...
Tim Backshall, managing director of brand programming specialist Integrity...
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