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On this page we are offering a selection of articles from Brand Strategy that are freely available to download and keep.  Each month we will be adding one additional article from that month's Brand Strategy to the list.

To select your free article, check the relevant radio button, complete the form and click on the 'Send me a PDF' button at the bottom of the page.  We will then send you an email which contains a link to the PDF you have chosen.  By clicking on that link you can download the article.

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Search Marketing roundtable

Six online marketers discuss the techniques and challenges of search marketing
April 2006

The view from the top

Future-gazing by today's top gurus on the new strategic thinking for marketers
March 2006

Hi-Tech TV comes to the Magic Kingdom

Rich Ross, president of the Disney Channel Worldwide, predicts the future of TV
February 2006

Innovation in Asia

Innovation is taking off in a big way driven by local skills
January 2006

Martin Sorrell interview

WPP chief talks about persistence, 2008 and the opportunities in China and Asia
September 2005

Inspirational Consumers

Businesses and brands are turning to their customers for new product ideas, suggestions and advice. Plus BMW case history
July/August 2005

Self-assembly brands

US company Dream Dinners is offering parents self-assembly - other brands could follow
June 2005

Brands and blogging

Blogging can be a powerful link to consumers, but brands must blog with genuine interest
May 2005

Avon's calling

The Avon brand is going from strength to strength around the world
April 2005

The Sachet Economy

In the Philippines, branded goods companies are making big profits from tiny packages - and consumers like it too
March 2005

Obesity Roundtable

Food and drink marketers debate the issues of obesity and nutrition
February 2005
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