June 2007
Welcome to Brand Strategy's Trends and Ideas for June 2007
Welcome to Brand Strategy's trends and news for June. If you want to keep up-to-date with what's on our radar on a more regular basis, please visit our blog at http://brandstrategy.wordpress.com
Ruth Mortimer, Brand Strategy’s editor, recommends:
LENOVO TURNS TO LUXURY
Chinese computer business Lenovo has given us a sneak preview of its idea to
create a 'luxury laptop' with concierge services. Could this be the start of
a new type of business for the big technology firms?
More...r-facing-with-its-brand/
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2012 LOGO GOES LOCO
The furore about the 2012 logo design just won't go away. We've pulled
together some of the web's most interesting - or funny - coverage and we've
also got an exclusive report from the launch itself:
More...2-olympic-branding/
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MTV MAKES THE SWITCH FOR CLIMATE CHANGE
MTV has launched a global ad campaign aiming to help young people address
global warming issues. The 35 ads were created pro bono by a number of
agencies and the campaign's issues will also be addressed in programmes such
as Pimp My Ride. Read about it:
More...to-halt-global-warming/
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THE NATIONAL GALLERY MAKES A GRAND TOUR
The National Gallery in London has taken some of its most famous works to
the streets in reproduction form, facilitated by HP. To read why it is using
this strategy and see some of the pictures, visit our blog:
More...rtner-up-for-grand-tour/
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COCA-COLA AIMS FOR TEENS ON THE GO
Coca-Cola is reportedly launching Sprite Yard, a social networking site for
teens which hopes to become the Myspace of the mobile world. The service is
apparently already available in China. But after the high-profile isues
surrounding Budweiser's branded content social network Bud.tv, are consumers
really keen to network with brands at all?
More...oref=slogin (free sub may be necessary)
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LAS VEGAS MARKETS THE AMERICAN DREAM TO ASIAN CONSUMERS
Las Vegas has apparently started a big marketing push aiming at getting even
more Asian visitors to the city. As incomes grow around Asia, casinos are
working out that the gambling culture that already exists within the region
makes Chinese and other Asian consumers an extremely alluring prospect. Read
more here:
More...9bcec7fb593f95c7&ei=5070 (free sub may be necessary)
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Morag Cuddeford Jones, Brand Strategy’s contributing editor, recommends:
Absolut goes dark
In an effort to reach out to a more masculine audience, Swedish vodka brand,
Absolut, has produced a dark variant called Absolut 100. In a departure from
the brand's usual clear or smoked glass, the bottle will be entirely black,
and its contents will be the strongest of the range, at 50% abv. Its ad
campaign is expected to launch this autumn.
More...olut-goes-dark-for-new-variant.html
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Chocolate charged
Cadbury is pleading guilty to endangering public health following the
salmonella scare in its chocolate products in June last year. It is facing
several charges including those of not informing the public or the Food
Standards Agency. Possible penalties include an unlimited fine and/or two
years in prison.
More...bury%e2%80%99s-to-plead-guilty.html
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Ebay v Google
Ebay threatened to remove $25m (£12.5m) worth of advertising from Google's
sites after the latter planned to run a spoiler event during Ebay's biggest
annual conference. Held in Boston, the event featured sellers, technology
providers and advisors on using the auction site. Google's event was centred
around its new Checkout product, effectively a direct competitor for Ebay's
PayPal system. Google cancelled the event in view of Ebay's proposed action.
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iPhone home
AT&T is likely to experience a surge in new customers thanks to its
exclusive provider deal with Apple's iPhone. Despite not yet being launched,
and a $500 (£250) price tag, subscribers on other networks are expressing a
desire to switch when it comes in. It is estimated that the company can
expect almost 1m new customers by the end of this year
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Maeve Hosea, Brand Strategy’s feature writer, recommends:
Ford Reverses on Luxury British brands
The future of Ford owned Land Rover and Rover is in the balance as the motor company reviews its global operations. Private-equity firms are tipped as the most likely buyers.
More...3e60b7ad9d0f
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Porsche Accelerates Into Phone Market
Porsche Design Group unveiled its latest sophisticated accessory product this week in the form of a mobile phone. Designed by Porsche, but engineered and manufactured by France-based Sagem, the $1,600 handset will debut in Britain, Dubai, and other overseas markets later this year.
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Islam and the tenets of consumption
A JWT survey focuses on the needs of two million Muslim consumers in the UK, saying that businesses should strive to understand Islam and how the religion influences its followers’ spending habits.
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The Power of O
Oprah Winfrey is the world's top celebrity, according to business magazine Forbes. Winfrey is ahead of golfer Tiger Woods in second place and Madonna in third place. The list, published annually, takes into account celebrities' earnings, internet presence and press, TV and radio coverage.
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